Will Berard

Contact

Salt Lake City, UT
LinkedIn · X · GitHub

About

I work on strategy and operations at Estate Guru, an estate planning company in Salt Lake City. Most days that means pricing, data, and deciding what to build next. On my own time I study sports through data, mostly basketball and college football.

Working on

• Substack. Answers to questions I can't stop asking, mostly about business and technology.
• Design. There is a lot of AI slop out there. I like building things that look good.
• Sports analytics. Mostly the Utes and the Jazz.
• Reading. My book list.

Interests

Basketball. College football. Fantasy sports. Pricing and strategy.